The shopowners can create and manage marketing campaigns. It offers features like segmentation, scheduling, and performance tracking to optimize campaign effectiveness. With this sub-module, users can target specific customer groups, automate campaign workflows, and measure the impact of their marketing efforts.

How to create Campaign?

1. In the Email Marketing menu select the Campaign sub menu.

2. Click on Create Campaign.

   

3. Under the General tab provide the Campaign Name, Subject Line, and Preview Text (Optional).

4. Select All Contacts to send the campaign to all the contacts.

   

5. If for specific Customers, then select Specific Contacts and choose from the available customer list.

6. Else under the Specific Customers section select the Segment or Customer Group and choose the available options from the dropdown list below.

7. Click on Get Customers and select the customers from the filtered out results.

   

8. And click on Reset to reset the filter.

9. Enable the Campaign Booster toggle to resend the campaign with a new subject line if the sent campaign is left unopened.

10. Select the Interval of 1 day or 2 days and provide the New Subject Line.

    

11. Go to the Template tab.

12. Select the required Template.

13. Click on the Desktop view or Mobile view to view it accordingly.

    

14. Now go to the Review tab.

15. Over here you can review the campaign details and preview the campaign template.

16. Click on Save as Draft if you choose to save the campaign as a draft.

17. Or select the Send Campaign and click on save to send the campaign lively.

18. Or select the Schedule Campaign.

    

19. Now provide the Schedule Date according to which the Campaign needs to be scheduled.

    

20. And click on save to send the campaign according to the specified scheduled date.

    

21. To test the Email campaign click on Test Mail and provide the recipient email ids. (Note: A maximum of 10 mail ids can be given)

How to view/ delete a campaign?

1. In the Email Marketing menu, select the Campaign sub menu.

2. Under the Actions tab, click on the Eye icon to view the campaign.

   

3. And click on the Delete icon to delete the campaign.

   

4. The campaign can also be filtered based on the Campaign Status and the Dates / Date range the campaign was created.