Segment

Segmentation of the audience refers to a specific group or subset of your email subscribers that share certain characteristics or attributes. Segmentation allows you to divide your email list into smaller, more targeted groups based on factors such as demographics, purchase history, engagement level, or other criteria. By creating segments, you can tailor your email campaigns to better suit the interests and needs of each group, resulting in more personalized and effective communication with your subscribers.

How to create a Segment?

Any number of segments can be created based on the given definition of any one of the selected conditions. Any number of tags can be assigned to these groups.

1. In the Email Marketing menu, select the Segment sub menu.

2. Click on Add Segment.

   

3. In the Segment details section, enter the Name.

4. Select Tags from the dropdown list.

5. Make sure the “Activate this segment” checkbox is enabled

6. Under the Definition section, select any one of the selections of Contact Activity or Properties of Contact.

7. Choose the Activity or Property and Rules options from their respective drop-down list and provide the required values.

8. Click on Add Filter(incase of Contact Activity), select the Condition and enter the Value from the dropdown list.

9. Click on OR to add an extra Condition and select any one of the Contact Activity or Properties of Contact.

10. Choose the Activity or Property and Rules options from their respective drop-down list based on the condition selected.

11. If you wish you can click on And to add an extra condition and click on Show contacts to get a contacts list based on the applied rules.

    

12. And then click on Save to save the Segment.

How to View/ Edit/ Activate/ Deactivate/ Delete Segment?

1. In the Email Marketing menu, select the Segment sub menu.

   

2. In the Active Segment under actions click on the edit icon to make updates to the segment name.

3. Click on the view icon to view the segment details.

4. Click on the inactive icon to inactivate the segment and the segment is moved to the inactive segment list in the Inactive segment tab.

5. Click on the Delete icon to remove the segment from the list.

6. In both the Active and Inactive Segment tab the segment can also be filtered based on Custom Date

7. To activate the segment back, go to the Inactive segment tab and click on the active icon. The segment gets activated and gets listed on the Active Segment tab.